Smart Targeting & Real-Time Activation

Most organizations still rely on broad, channel‑specific segmentations—wasting media dollars and missing high‑value customers.

Seeker™ integrates advanced segmentation, AI-driven scoring, and real-time data activation, ensuring you can “find and serve” high-value audiences whether you’re B2C or B2B.

• Precision Targeting: AI‑driven segmentation informed by marketing research and built on 1,000+ behavioral and demographic attributes projected to 230 million U.S. adults (and B2B contacts), so you always know who to reach.
• Real-Time Scoring & Activation:  Our API enriches every inbound or outbound record with segment ID and propensity scores, routing the right message to the right person instantly.
• Comprehensive, Unified Point of View: One unified view of customers that fuels merchandising, pricing, media, CRM, and salesforce priorities.
• Proven Results: Clients have achieved 30–50% conversion‑rate lifts and double‑digit return on advertising spend (ROAS) improvements within the first campaign cycle.

How Seeker™ Transformed Sales Targeting and Distribution Optimization for a Leading Beverage Bottler

The Challenge

A leading global beverage bottler responsible for manufacturing and distributing products across multiple regions faced significant challenges in maximizing salesforce effectiveness and optimizing distribution. Traditional segmentation methods lacked precision, leading to broad, inefficient targeting. As a result, promotional investments weren’t delivering their full potential, and sales teams lacked clear guidance on high-value accounts and territories.

The Approach

Tradecraft deployed Seeker™, its advanced smart targeting and segmentation solution, to create a unified, motivation-based view of customers.

Seeker™ deliverables included:

• Redesigning Customer Segmentation: Analyzed thousands of behavioral and transactional attributes to build more accurate and actionable customer segments.
• Propensity Modeling: Developed predictive models to score customers and prospects based on likelihood to purchase, enabling smarter allocation of sales and marketing resources.
• Integrated Data Activation: Connected segmentation outputs to CRM and sales planning tools, allowing field teams to prioritize high-opportunity accounts and target promotions regionally.
• Distribution Network Optimization: Realigned product distribution strategies, ensuring the right products were stocked in the right locations to meet local demand.

The Impact

• Increased Salesforce Productivity: Sales teams were able to focus efforts on high-value customers, improving conversion rates and reducing wasted outreach.
• Smarter Promotions and Pricing: Propensity scores enabled better targeting of promotional campaigns, driving higher ROI from marketing investments.
• Optimized Distribution: Advanced segmentation helped streamline distribution planning, minimizing stockouts and overstock situations.
• Foundation for AI-Driven Growth: Client’s internal analytics and AI capabilities were strengthened, enabling continued improvements in targeting, pricing, and market expansion.