Unlocking Growth & Value Through AI and Analytics
Driving Maximum ROI from Actionable Insight
Turning Data Into Actionable Growth
Double‑digit revenue increases, faster decision cycles, and greater ROI. Every Tradecraft engagement turns data into decisive business impact. Explore each solution below to see how Tradecraft converts fragmented data and underperforming analytics into engines of sustainable growth and competitive advantage.
QuickStart™
Diagnostic, Roadmap, Quick Wins
Analytics diagnostic assessment across twenty proven success factors for best-in-class analytics and AI functions. Comprehensive analytics roadmap to build client capability. Prioritized analytics and AI use cases for rapid and material value creation.
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Seeker™
Smart Targeting + Activation
Seeker™ offers integrated smart targeting and marketing activation for B2C and B2B, transforming fragmented customer views into a unified 360° perspective for effective activation of media spend.
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Watchtower™
E2E Customer Experience MGMT
Watchtower™ E2E Customer Experience Management employs a four-step process, integrating people, process, and technology best practices, to measure and enhance customer experience, focusing on outcome metrics, overall satisfaction, and multi-level driver analysis.
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Custom Analytics & AI/ML
Use Case Driven
Create operating profit dollars quickly across a variety of customer, marketing, strategic, and operational analytics & AI use cases.
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Our Clients & Experiences
Client Testimonials
“You and your team are the most pragmatic value drivers of any firm I have ever hired. Your team has world class capabilities and you have a remarkable understanding of how to drive tangible business value. You’re simply …world class!!”
“A well-earned honor that reinforces your selfless, service-minded approach and what a pleasure it is to work with you. Marry that with extreme creativity, resourceful problem solving and exponential smarts, and you have an award-winning proposition.”
“It has taken effort on all sides to get here [category best-in-class], but we could not have done it without the initial momentum and ongoing partnership from Tradecraft! They have a truly magical mix of expertise, toolsets and frameworks, and pure positivity that made the difference for us.”
